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2008-04-22

5 Ways to Use Cartooning to Make Your Company A Super Heroe

5 Ways to Use Cartooning to Make Your Company A Super Heroe
by Rosemary Rein
Go Wild! Go GREAT! Now to WOW!tm Customer Service Training Materials using a Cartoon Character we developed named Fred T. Frog and a Sketch for a 76th Birthday Celebration of 3 Friends.
Create WOW Factor and increase retention of your message and brand with Corporate Cartooning.
Please don't tell me HRD/Training Managers that you're still hanging those "Employee of the Month" plaques in your lobby that make even the most professional employee look like a felon-- let alone valued and important! Alas, don't admit that your training manuals would even put a die-hard reader of Popular Mechanics to Sleep! Do your Employee Retirement Parties bring tears to everyone in the room, particularly the retiree, because of a lack of imagination or real thought? Well, perhaps it's time to get funny (literally) and create WOW! Training Materials and Recognition Programs that engage us and capture our attention. "Corporate Cartooning"
Cartooning and Animation represents a media that engages both a new generation of Gamers as well as the Traditional Comic Book Enthusiasts. Here are 5 ways to put Cartooning to Work to motivate, educate and reward both customers and employees in Training Programs, Annual Meetings and Corporate Recognition Events.
5 Ways to put Corporate Cartooning to Work in Your Company:
1. Bring the WOW Factor to Customer and Employee Appreciation Gifts. Yeah, sure you can have a thumb drive or specialty gift basket imprinted with your logo to give to valued customers and employees, or you can really show your VIPs how special they are by creating a Personal Cartoon Sketch of them in front of the backdrop of your business. Trust me, with the thought that obviously went into the gift selection and creation they won't throw it away.
2. Create a Comic Book for Compliance, Safety and Customer Service Training. It's non-threatening and pretty darn funny when you have a "Dudley Does it Wrong" Character who does everything to irritate customers or violate safety procedures. The visual imagery and demonstration of what not to do is a powerful training technique for getting employees to do what you want them to do.
3. Host a Memorable Employee Retirement Party with your Own Bart Simpson. Present a Storybook and a multi-media that creates a heart felt retirement celebration. As a Facilitator, I have used multi-media presentations incorporating photos and music as well as animated characters to recognize the Guest of Honor. The animated characters are designed in the honorees image as well as other key team players who humor the audience with their banter of favorite corporate memories and upcoming plans for retirement. Traditional Roasting can be tedious in the hands of people who hate to do it and aren't good at it. Animation combined with a Professional Master of Ceremonies makes it professional, easy and fun and allows for lots of input from the employees in the planning of the Cartoon Sketches. At the end of the retirement party, the honoree is presented with a literal children's story book as a memorable keepsake.
Positive Workplace Campaign. This is one of my favorite cartooning techniques used to develop and promote a positive and inspired workplace. Battle your Negaholics! Remember the rule of Negative Contagion: Negative Energy Spreads faster than Positive in the Workplace. Try using your own Cartoon Character who presents Positive Workplace Messages that are linked to your team's mission and values and clearly outline Rules of Team Behavior.
5. Use Corporate Cartooning in Product Launches, Trade Shows, Customer Events and Training Seminars. Note: Not just for fun, but linked to a specific marketing/educational message that creates impact and retention. Cartoon Characters are powerful advertising messengers (Think the Geiko gecko).
At Now to WOW! Training Services and Business Events, we put Cartooning to Work for our clients to motivate, educate and reward both customers and employees. Note: Our contracted animation and instructional storyboard artists can turn your project around often within 48 hours all via Internet/email correspondence.
Do you want to bring your Annual Meetings, Training Sessions, Employee Celebrations from Now to WOW!tm with audiences through powerful and creative presentations? Contact us at www.gowildgogreat.com or write Rosemary@gowildgogreat.com

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